AOL has acquired Sphere Ad Network

Posted by Admin | 1:35 PM

AOL will announce the acquisition of San Francisco-based Sphere (link) (link), Sphere a blog content engine that launched in 2006. The price is not being disclosed, but sources are suggesting it’s in the $25 million range, or possibly a little more. When Sphere first launched as a blog search engine they were already late to the blog search game. Technorati and others had been around for some time already, and even Google Blog Search was nearly eight months old. Sphere had some nice features, but it was in a tough and competitive space.


Sphere is currently integrated into over 50,000 leading sites and is live on over 2 Billion monthly article pages across the web.(link)

Sphere provides contextually relevant content tools that make connections between text, video, photos and ads. Sphere is currently integrated into over 60,000 leading sites and is live on over 2 Billion monthly article pages across the web.

Sphere’s core technology is a patent-pending process utilizing Sphere’s proprietary Content Genome.™ The Content Genome™ was developed specifically to deliver high-precision, low-cost (automated) related content delivery in dynamic online publishing and news environments. Unlike other solutions, the Content Genome™ does not require a taxonomy or training — Sphere can index any text artifacts, or media with associated text, and generate related content out of the box. Integration time on the publishers’ side is minimal, and no additional meta-data is required.

Sphere has a broad range of partners including A-list publishers, micro-publishers (i.e., BIG blogs like TechCrunch) and Blogs. Sphere is best known for their Sphere Related Content Widget but they have a broad product suite on Embedded Link applications.
(Credit:AOL,Sphere)

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